Writing A Fabulous Case For Support

Tuesday, January 15, 2019 - 11:00am to 12:30pm
Organization Name: 
Nonprofit Marketing Guide
Event Topic: 

For Ambitious Fundraisers...


"If you have an expertly crafted case for support, you can get the attention you need for your projects, programs, endowments, initiatives, buildings, renovations, and other bright ideas." ~Tom Ahern


Case-creation is an essential fundraising skill, but it's tricky....

During this 90-minute webinar, Tom Ahern will show you how to create a case for support that BOTH captures the donor's imagination and inspires giving.

"Why should donors give you their hard-earned money?"

Answer this question convincingly, and you'll never be short of funds.

Answer it poorly, and fundraising becomes an uphill battle.

Most nonprofits suffer from what the best-selling book, Made to Stick, rightly calls the "curse of knowledge."

What IS this "curse"? Simply this: you've lost the ability to see your mission through a donor's eyes ... and it's costing you!

This shortcoming - and a common lack of donor-centricity - seriously undermines the effectiveness of most donor communications...all the way from capital campaign case statements to direct mail & email appeals to websites to basic stewardship materials such as annual reports and newsletters.

In this revealing training, Tom Ahern, one of North America's most experienced case writers, shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

During this updated, jam-packed webinar, you will:

  • Learn how to persuasively answer the "Big 3" questions every donor secretly asks...

  • Learn proven ways to make your case and "sell" (not just tell) your story...

  • See how winning campaign cases talk...

  • Learn how to tell stories that connect with your donors' self-identities...

  • Learn how to avoid the "curse of knowledge" that costs you a fortune in unrealized support...

  • Learn how to take your prospects on a personal journey...

  • Learn why "make it bigger" is great advice...

  • Learn why fear is a powerful emotional trigger and how to use other "high persuasion" emotions with subtlety and confidence....

Join us for this completely revamped training from donor communications expert Tom Ahern.

Meet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.



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