Writing a Fabulous Case for Support

Details
Date: 
Thursday, January 16, 2020 - 11:00am to 12:30pm
Cost: 
$129.00
Organization Name: 
Nonprofit Marketing Guide
Description

In this revealing training, Tom Ahern, one of North America's most experienced case writers, shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

During this updated, jam-packed webinar, you will:

  • Learn how to persuasively answer the "Big 3" questions every donor secretly asks...
  • Learn proven ways to make your case and "sell" (not just tell) your story...
  • See how winning campaign cases talk...
  • Learn how to tell stories that connect with your donors' self-identities...
  • Learn how to avoid the "curse of knowledge" that costs you a fortune in unrealized support...
  • Learn how to take your prospects on a personal journey...
  • Learn why "make it bigger" is great advice...
  • Learn why fear is a powerful emotional trigger and how to use other "high persuasion" emotions with subtlety and confidence....
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