Communications & Marketing
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Communications and marketing are necessary for raising awareness about an organization and its mission. Effective communication will promote your mission and connect you with your constituents, funders and other stakeholders. Resources
We've included many resources here to help nonprofits strengthen your communication and marketing efforts.
Communication Policies
- PolicyTool for Social Media - generates a customized policy based on answers to an online questionnaire.
- Blogging and social media policy - sample policy by About.com
- Internet and email policy - sample policy by About.com
Communication Plan
- Create a Communication Plan - toolkit by Energy Star
- The Communications Toolkit - guide to communications for nonprofits by Cause Communications
Social Media
- The Nonprofit Social Media Decision Guide - workbook to assist with evaluating appropriate social media channels for your organization by Idealware and Balance Interactive
- Using Social Media to Meet Nonprofit Goals: The Results of a Survey - report by Idealware
- A Few Good Online Conferencing Tools - article by Laura S. Quinn and Kyle Henri Andrei providing information on various options for online conferencing
- Measuring The Networked Nonprofit - book by Beth Kanter and Katie Delahaye Paine ($)
- The Networked Nonprofit - book by Beth Kanter and Allison Fine ($)
Email Marketing Software
- Email Marketing Software Review 2014 - review by Tech Media Network
Press Releases
- Sample Press Release for Nonprofit - article by Joanne Fritz, About.com
- 8 Principles for Writing a Nonprofit Press Release - article by Meredith Janke, CauseVox
- How to Write a Non-Profit Press Release - article by Berkley Center for Religion, Peace & World Affairs, Georgetown University
Elevator Speech
- 4 Easy Steps to Promoting Your Organization - artcile by Alyson H. Ball, BoardsThatExcel.com
Websites
- Beth's Blog - blog about nonprofits using Social Media to power change
- Charityhowto.com - social media webinars and training videos
- Change.org - grassroots advocacy petitions and tools
- Idealist - information on nonprofit careers, volunteering, events and resources
- Causes.com - create grassroots community causes and engage donors and volunteers
- Global Giving - fundraising site that gives nonprofits worldwide a chance to raise money Charities Review Council - sample documents and policies